ROLE: Group Creative Director / Social Director

100 Years of Never Knowingly Undersold, John Lewis’ brand promise.
The AV execution? 100 years. 100 cast. 100 products - shot by Kim Gehrig in a oner, kind of.

But how could extend the reach of the film into wayyy shorter and way more vertical formats so we could tell the same story in paid social and DOOH without loosing impact and creating standard cutdowns?

Well, we built an awesome 9:16, outdoor set, in the same field (just to the side of Kim Gehrig's masterpiece 😅), but here we used the body language of social to create platform ready content, specifically for paid, organic and DOOH channels.