ROLE: Executive Creative Director

Meet Orderyn, the first Uber Eats food courier to land in World of Warcraft’s, Azeroth.

With an Uber Eats-inspired uniform made up of items already in the game, we asked WoW’s biggest streamers to take turns playing shifts, delivering food to gamers while broadcasting live on Twitch and giving away food voucher for players to redeem IRL.

We also created a shed load of social assets, across four languages, to promote the activity.