LEGO.
Unstoppable FC.

ROLE: Creative Director + Content Director

As part of their Play Unstoppable partnerships platform, LEGO teamed up with four superstar footballers; Lauren Hemp, Rachel Daly, Sam Kerr, Beth Mead and together we formed Unstoppable FC. A team for girls everywhere, to help improve access to the game for girls globally and keep them playing.

From the crest and kit design, through to the launch film, unstoppable player stories, web build and capturing the play days with over 450 girls, Unstoppable FC was the most fulfilling project from start to finish.

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