ROLE: Creative Director + Content Director

Small brand, big girl energy.

LNDR, took down Nike for infringing copy-write with Nothing Beats a LDNR campaign and from there, they decided to take on the rest of the ath-leisure category BS.

So, when they went to market with their first advertising campaign - the work had to live and breath LNDRs anti-BS ethos.

We started by laying down the hard truths of camel toe, fast fashion and performance wear that just doesn’t perform. Telling a story of realness, we set the brand apart from from category pitfalls 👊

The best bit? 10/10 comments on the work from Real. Life. Gals.