ROLE: Group Creative Director

💥 IKEA HYPE HIJACK 💥

As IKEA finally opened their flagship, we brought the meatball bants, by diverting IKEA customers from their shiny new store to… Subway. For a FREE MEÄTBALL MARINARA. Letting Londoners know, Subway still got the biggest meatballs on Oxford Street.

Zero budget. Campaign Ad of the Day. Many, many LOLs.