ROLE: Creative Director

When Subway launches a new menu, they get 1000s of consumers who take to TikTok to review their new sub flavours.

The launch of the new Mexicana Crunch Menu was no different.
FoodTok started to fill up with Subway reviews, but this time, they were all mega CRUNCHY.

So we decided to CRANK UP THAT CRUNCH, by finding and working with a Drum & Bass DJ to take people’s crunchy review content and turn them into a banging Crunch & Base owned audio track for TikTok and radio

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