ROLE: Art Director + Creative Director

Thomas had a bit of a dated perception amongst newer, higher adrenalin, shows on the block, like Paw Patrol or PJ Masks.

But as a brand with heritage and nostalgia in spades, we wanted to create a campaign that would big up the friendly tank’s wholesome creds, appealing to parents who want to fuel their child’s curiosity. Whilst also showing empathy for the realities of the non-stop questioning you get with kids of a certain age.

PS. ✨pitch win✨